Transformed Indeed’s UX organization into a strategic partner to the business, maturing design capabilities and delivering cohesive global experiences.

• Design & Experience Leadership – Delivered pixel-perfect, mobile-first designs and scaled Indeed’s design system to 98% adoption in product/email, 75% in marketing, and 80% in internal tools.
• AI & Innovation – Explored AI/ML-driven personalization, workflow automation, and generative AI in enterprise design workflows.
• Accessibility & Global Reach – Implemented WCAG 2.1 AA and internationalization standards, ensuring inclusive design worldwide.
• Team & Executive Impact – Mentored a diverse UX team (top 5% engagement) and presented UX vision to C-suite, securing investment and alignment.

Built and led the SF-based frontend team, modernizing BigCommerce’s storefront platform through design–engineering alignment.

• Team Building – Recruited and developed UX Engineers, fostering collaboration across SF and Sydney.
• Design Standards – Established UI patterns and component standards, accelerating development and consistency.
• Platform Modernization – Led re-architecture of the storefront platform, enabling scalable growth.
• Framework Innovation – Co-created the next-gen theme engine framework powering all BigCommerce storefronts.

Directed Visa’s UI engineering teams to deliver the next generation of Visa Checkout, ensuring security, accessibility, and global scalability.

• Accessibility & Compliance – Achieved full WCAG 2.0 AA compliance, strengthening trust and inclusivity.
• Rapid Execution – Redesigned Visa Checkout site in 3 months to meet global rebrand deadlines.
• Performance & Mobile – Introduced responsive design standards, boosting mobile usability and performance by 60%.
• UI Standards – Defined and scaled UI development processes, ensuring consistent, high-quality interfaces.

Built and managed UI team delivering innovative, accessible, and scalable e-learning platforms.

• Team Growth – Recruited, trained, and expanded UI engineering team to drive platform innovation.
• Prototyping & Validation – Partnered with UX research to prototype and validate high-fidelity learning experiences.
• Accessibility – Delivered WCAG 2.0 AA–compliant solutions, advancing inclusivity in online education.

Managed the frontend engineering team responsible for apple.com’s homepage and flagship product launches.

• Launch Excellence – Directed flawless delivery of Apple.com homepage and major product pages under tight deadlines.
• Collaboration – Streamlined design–engineering collaboration, enabling efficient global launches.
• Resource Planning – Coordinated team growth and resource allocation to meet critical launch timelines.

Led Consumer Experience web teams, driving adoption and engagement.

Designed intranet solutions that improved workflow efficiency for thousands of employees across global offices.

Prototyped, designed, and usability-tested enterprise portals, ensuring consistent user experiences across platforms.